Terveystalo Hosbital - You are in good hands

When Terveystalo launched its Hospital, the goal was to break the image of a mere provider of medical services and highlight that Terveystalo is also a full-service hospital. The campaign concept was “You are in good hands” – a promise of smooth, individual care and a quick return to everyday life.

The campaign was implemented around three main themes: orthopedic surgeries, abdominal surgeries and gynecological surgeries. Each area was given its own visually and narratively recognizable perspective, which were united through a unified brand image and warm communication.

The visual design focused on strengthening the feeling of trust and security – warm tones, calm imagery and human-like typography. The campaign highlighted that at Terveystalo Hospital, the patient is truly at the center, and that treatment is always planned individually by experienced specialists.

The result was a package that increased awareness of Terveystalo's hospital services and strengthened the brand's position as a provider of comprehensive care.

Concept: Terveystalo & TBWA
Layout: Terveystalo & Studio Nnol
Production: Studio Nnol